Summerhill Pyramid Winery

In the past few years, Summerhill Pyramid Winery has achieved an international reputation of award-winning quality wine. Due to the usage of biodynamic (manure and compost, without artificial chemicals) and spiritual farming methods, and storing the wine in a pyramid, a new brand identity has been developed. 

Three symbols represent fire, spirit and earth. These represent the nature of the aging process and the mew-age spirituality of the owners.

The typeface used compliments the geometry of the symbols. 

Massimo Vignelli Proposal

 Massimo Vignelli is a dominating force within the graphic design industry. He is a master designer who has done work in product design, interior design, packaging design, poster design, book and magazine design architectural design, and corporate identity. Vignelli believes that “if you can design one thing, you can design everything.”

He has designed for many different companies such as IBM, Knoll, Bloomingdale's, and American Airlines. In recent years, Massimo Vignelli opened Vignelli Associates, his own design firm, with his wife.

Massimo Vignelli designs in a Modernist and Minimalistic style. This is attained through his usage of simple geometric shapes and lines. He keeps his designs minimalistic, simple, and clean. His designs are clean and pleasing to the eye: void of any clutter and unnecessary components.

I want to do this research paper on Massimo Vignelli because I love his design aesthetics and his philosophy on design itself. Like Vignelli, I love sleek and minimalistic designs. I like to keep design simple and straightforward. Furthermore, I am also a lover geometric shapes and calculated line structures which Vignelli greatly uses.

Vignelli has a quote saying that a designer should be able to design anything “from a spoon to the city”. It is a very gutsy thingy for him to say and believe in; however, I think that to reach the pinnacle of design it is a given. Design is theoretical therefore a designer should be able to apply themselves to producing anything “from a spoon to the city”.

I am looking forward to learning more about Massimo Vignelli: his inspirations, he process, and his aesthetics.